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Events & News, Staff favourites
Summer to Autumn: Gauze for the Changing Season
2025.9.4(Thu)-9.30(Tue)
POTPURRI Shoin-jinja
2025.9.17(Wed)-10.5(Sun)
POTPURRI Kiyosumi-Shirakawa
Comfort next to the skin
The pleasure of freshly washed cotton
Materials matter when you wear something every day.
Dresses, shirts, handkerchiefs and scarves.
Wash and air-dry according to the care label. The natural creases are part of cotton's relaxed character.
Enjoy clothes you find yourself reaching for day after day.
Featured brands
AO
ao began in 2005 as a factory brand rooted in its own sewing workshop in Itoigawa, Niigata, with close attention to every stage of making.
Its gauze clothing celebrates the natural feel of freshly washed cotton. Working with such a delicate fabric draws on skills developed over decades at the brand's own factory.
Avoiding unnecessary treatments, the makers consider the fabric, construction and design together to create comfortable clothes with care and honesty.